The Client

Noran Travel is a culturally focused travel blog designed to support international travelers and expats — particularly Asian audiences relocating to or visiting the UK and Europe. The platform offers thoughtful insights on life abroad, relocation advice, and cultural adaptation, acting as both a travel guide and a community resource.

The Challenge

To support a growing global readership, Noran Travel needed a robust, multilingual website that could scale alongside its content and business goals. Key needs included trilingual support (Traditional Chinese, Simplified Chinese, English), enhanced SEO discoverability, structured content organization, affiliate marketing integration, and analytics tools to track performance. Accessibility and monetization were also key concerns.

The Solution

We developed a custom trilingual CMS to manage content seamlessly across languages, with structured categorization by country, city, and topic. Language-specific metadata and URLs boosted SEO visibility across segments. Our team implemented comprehensive keyword research, alt text across all images, and technical SEO enhancements to improve site speed and indexing. For monetization, we integrated Google AdSense and built an affiliate marketing strategy with optimally placed links and curated partnerships. Google Analytics was set up to monitor user engagement and support an evolving content strategy.

The Impact

Since launch, Noran Travel has grown to over 2.44 million yearly Google Search impressions, attracting 10K+ unique monthly visitors. The optimized affiliate placements have increased revenue while keeping the content experience user-friendly and editorially authentic. With strong SEO, a structured trilingual system, and ongoing analytics, the blog is now both a trusted resource and a scalable digital brand — supporting its mission to help people explore the world with confidence.