A global AI automation platform built for the future of business workflows
ChatDaddy
UX, product strategy, and systems design supporting scalable AI innovation.
Industry
Automation / SaaS / AI
headquarter
Kuala Lumpur, Malaysia
how we support
Experience Strategy, Rebranding, AI Product Development, Team Scaling
Project Duration
Ongoing Partnership since 2020
Evolving an automation platform for global scale.
ChatDaddy is a Hong Kong-founded automation platform empowering thousands of organisations and a large developer community across Southeast Asia and beyond. As the platform expanded beyond single-channel automation and accelerated its AI capabilities, Noran Design partnered with the team to redefine its brand, enhance product experience, and build operational systems to support long-term growth.
Challenge
Aligning brand and product with rapid innovation.
As ChatDaddy matured, its existing identity no longer reflected its technical depth, expanding feature set, or global ambitions. In parallel, the company was preparing to launch new AI-driven products, expand into multi-channel automation, and scale its internal product team — requiring clearer UX, stronger positioning, and streamlined workflows.
Solution
A future-ready brand and product ecosystem.
We led a full rebrand to position ChatDaddy as a modern, AI-powered global platform with a scalable design system adaptable across cultures and channels. On the product side, we designed intuitive UX for new AI-powered tools and partnered with medical researchers to develop a 24/7 AI consultation agent. To support growth, we implemented structured workflows, improved cross-team collaboration, and conducted an intensive three-week on-site product workshop in Malaysia to accelerate innovation and development.
Previous Project
Next Project
A global AI automation platform built for the future of business workflows
ChatDaddy
UX, product strategy, and systems design supporting scalable AI innovation.
Industry
Automation / SaaS / AI
headquarter
Kuala Lumpur, Malaysia
how we support
Experience Strategy, Rebranding, AI Product Development, Team Scaling
Project Duration
Ongoing Partnership since 2020
Evolving an automation platform for global scale.
ChatDaddy is a Hong Kong-founded automation platform empowering thousands of organisations and a large developer community across Southeast Asia and beyond. As the platform expanded beyond single-channel automation and accelerated its AI capabilities, Noran Design partnered with the team to redefine its brand, enhance product experience, and build operational systems to support long-term growth.
Challenge
Aligning brand and product with rapid innovation.
As ChatDaddy matured, its existing identity no longer reflected its technical depth, expanding feature set, or global ambitions. In parallel, the company was preparing to launch new AI-driven products, expand into multi-channel automation, and scale its internal product team — requiring clearer UX, stronger positioning, and streamlined workflows.
Solution
A future-ready brand and product ecosystem.
We led a full rebrand to position ChatDaddy as a modern, AI-powered global platform with a scalable design system adaptable across cultures and channels. On the product side, we designed intuitive UX for new AI-powered tools and partnered with medical researchers to develop a 24/7 AI consultation agent. To support growth, we implemented structured workflows, improved cross-team collaboration, and conducted an intensive three-week on-site product workshop in Malaysia to accelerate innovation and development.
Previous Project
Next Project
A global AI automation platform built for the future of business workflows
ChatDaddy
UX, product strategy, and systems design supporting scalable AI innovation.
Industry
Automation / SaaS / AI
headquarter
Kuala Lumpur, Malaysia
how we support
Experience Strategy, Rebranding, AI Product Development, Team Scaling
Project Duration
Ongoing Partnership since 2020
Evolving an automation platform for global scale.
ChatDaddy is a Hong Kong-founded automation platform empowering thousands of organisations and a large developer community across Southeast Asia and beyond. As the platform expanded beyond single-channel automation and accelerated its AI capabilities, Noran Design partnered with the team to redefine its brand, enhance product experience, and build operational systems to support long-term growth.
Challenge
Aligning brand and product with rapid innovation.
As ChatDaddy matured, its existing identity no longer reflected its technical depth, expanding feature set, or global ambitions. In parallel, the company was preparing to launch new AI-driven products, expand into multi-channel automation, and scale its internal product team — requiring clearer UX, stronger positioning, and streamlined workflows.
Solution
A future-ready brand and product ecosystem.
We led a full rebrand to position ChatDaddy as a modern, AI-powered global platform with a scalable design system adaptable across cultures and channels. On the product side, we designed intuitive UX for new AI-powered tools and partnered with medical researchers to develop a 24/7 AI consultation agent. To support growth, we implemented structured workflows, improved cross-team collaboration, and conducted an intensive three-week on-site product workshop in Malaysia to accelerate innovation and development.
Previous Project
Next Project
Let's create something
remarkable.
Start your project now by booking a one-on-one consultation with our expert.
Let's create something
remarkable.
Start your project now by booking a one-on-one consultation with our expert.
Let's create something
remarkable.
Start your project now by booking a one-on-one consultation with our expert.