GaigaNow

GaigaNow is a digital platform connecting grassroots creative practitioners across Southeast Asia — providing tools, resources, and community infrastructure for independent artists, designers, and makers.

Industry

Non-Profit

Headquarter

London, United Kingdom

Timeline

10 Weeks

1

Unified platform serving creative communities across Southeast Asia.

1

Unified platform serving creative communities across Southeast Asia.

1

Unified platform serving creative communities across Southeast Asia.

10

weeks

Strategy to live platform.

10

weeks

Strategy to live platform.

10

weeks

Strategy to live platform.

How GaigaNow built a digital platform that serves grassroots creatives across Southeast Asia.

The situation

A community-building mission that needed a digital platform to match its ambition.

GaigaNow was connecting grassroots creative practitioners informally — through social channels, manual coordination, and personal networks. The platform needed to exist: a digital home that could serve diverse creative communities across different countries, languages, and contexts, while still feeling like it belonged to each of them.

What we did

Platform UX, design, and a digital architecture built for community diversity and scale.

We ran a discovery process across GaigaNow's existing community — understanding the different types of practitioners using the platform, their distinct needs, and the contexts in which they were accessing it. We designed a UX architecture that could serve diverse community types without forcing them into a single experience. The visual design balanced professionalism with the accessible, informal warmth that grassroots creative communities respond to.

The results

GaigaNow now has the digital infrastructure its community mission always needed a platform that serves different creative practitioners, in different countries and contexts, without forcing them all into the same experience.

A unified digital platform serving grassroots creative communities across Southeast Asia

UX architecture designed for diverse community types and contexts

Visual design that communicates accessibility and community belonging

Platform live within ten weeks of brief

Digital infrastructure that scales with community growth without requiring a rebuild

  • Pen, papers, and color palette swatches on a sunlit desk.
  • Vintage record player with blue vinyl, New Yorker poster, and ski poster.
  • Silver "STUDIO" sign on a brown wooden slatted wall.
  • Man with glasses reviewing blueprints/papers at a cluttered desk.
  • Man with glasses reviewing blueprints/papers at a cluttered desk.
  • Man with glasses reviewing blueprints/papers at a cluttered desk.
  • Family wearing traditional attire with lanterns, father holding a daughter up.
  • Two women reviewing fashion sketches and a large design document.
    Two women reviewing fashion sketches and a large design document.
  • Two figures holding red and blue circles over their faces on yellow background.
  • Pen, papers, and color palette swatches on a sunlit desk.
    Pen, papers, and color palette swatches on a sunlit desk.
  • Vintage record player with blue vinyl, New Yorker poster, and ski poster.
    Vintage record player with blue vinyl, New Yorker poster, and ski poster.
  • Silver "STUDIO" sign on a brown wooden slatted wall.
    Silver "STUDIO" sign on a brown wooden slatted wall.
  • Man with glasses reviewing blueprints/papers at a cluttered desk.
    Man with glasses reviewing blueprints/papers at a cluttered desk.
  • Man with glasses reviewing blueprints/papers at a cluttered desk.
    Man with glasses reviewing blueprints/papers at a cluttered desk.
  • Man with glasses reviewing blueprints/papers at a cluttered desk.
    Man with glasses reviewing blueprints/papers at a cluttered desk.
  • Family wearing traditional attire with lanterns, father holding a daughter up.
    Family wearing traditional attire with lanterns, father holding a daughter up.
  • Two women reviewing fashion sketches and a large design document.
    Two women reviewing fashion sketches and a large design document.
  • Two figures holding red and blue circles over their faces on yellow background.
    Two figures holding red and blue circles over their faces on yellow background.

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Increase in annual donations in 12 months.

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Let's find out what your digital is costing you.

Actionable audit of your current digital setup

At least one concrete finding you can act on immediately

Clear next steps and a recommended approach

"Noran was an absolute pleasure to work with. Professional, responsive, and consistently reliable. Truly 5-star service."

Catherine

Owner, Roberta Boutique

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Organisation size

We will be in touch within 48 hours.

140+

Long-term partnerships.

99%

Satisfaction Rate.

Let's find out what your digital is costing you.

Actionable audit of your current digital setup

At least one concrete finding you can act on immediately

Clear next steps and a recommended approach

"Noran was an absolute pleasure to work with. Professional, responsive, and consistently reliable. Truly 5-star service."

Catherine

Owner, Roberta Boutique

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Organisation size

We will be in touch within 48 hours.

140+

Long-term partnerships.

99%

Satisfaction Rate.

Let's find out what your digital is costing you.

Actionable audit of your current digital setup

At least one concrete finding you can act on immediately

Clear next steps and a recommended approach

"Noran was an absolute pleasure to work with. Professional, responsive, and consistently reliable. Truly 5-star service."

Catherine

Owner, Roberta Boutique

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Organisation size

We will be in touch within 48 hours.

140+

Long-term partnerships.

99%

Satisfaction Rate.