Disability Equals Ability
Disability Equals Ability is an advocacy organisation working to improve the lives of disabled people through community support, resources, and campaigning. Their mission was clear. Their digital presence was not.
Industry
Disability Advocacy / Social Enterprise
Company Size
Under 20
Timeline
6 Weeks
How Disability Equals Ability grew revenue by 320% and secured a National Lottery grant in one year.
The situation
A clear mission, undermined by a digital presence that was not grant-ready.
Revenue from digital channels was minimal. The website did not communicate credibility to funders or donors. The team was managing donor communications manually with no automation or tracking. A National Lottery Community Fund grant had been a long-term goal — but the organisation's digital presence was not at the standard required to support a successful application.
What we did
A rebuilt site, donor automation, Google Ad Grant activation, and grant application support.
We redesigned the website to lead with impact and credibility — clear mission statement, evidence of outcomes, accessible design, and a donor journey that guided visitors toward giving. WCAG AA compliance was achieved throughout. We set up email automation for donor onboarding, regular updates, and appeals, and connected their CRM to track donor activity. We helped the organisation qualify for and activate a Google Ad Grant, providing up to £10,000 per month in free advertising. The improved digital presence directly supported a successful National Lottery Community Fund application.
The results
The combination of a credible digital presence, automated donor systems, and activated grant advertising transformed Disability Equals Ability's revenue position. The National Lottery grant — previously out of reach — came directly as a result of the improved digital infrastructure.
Revenue grew from £1,500 to £6,300 in one year — a 320% increase
£5,250 National Lottery Community Fund grant awarded
WCAG AA accessibility compliance achieved
Google Ad Grant activated, providing up to £10,000/month in free advertising
Donor engagement workflows automated, reducing manual admin and improving retention
More cases.
Trusted by more than 50 companies, from ambitious startups to major enterprises.
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