Disability Equals Ability
Disability Equals Ability is an advocacy organisation working to improve the lives of disabled people through community support, resources, and campaigning. Their mission was clear. Their digital presence was not.
Industry
Non-Profit
Headquarter
London, United Kingdom
Timeline
6 Weeks
How Disability Equals Ability grew revenue by 320% and secured a National Lottery grant in one year
Situation
A clear mission, undermined by a digital presence that was not grant-ready.
Disability Equals Ability is an advocacy organisation working to improve the lives of disabled people through community support, resources and campaigning. Its mission was clear, but its website did not communicate that work with enough clarity or consistency. The organisation needed a more professional and accessible digital presence that could explain its work, build confidence and make its growing activity easier to understand.
What We Did
A rebuilt site, donor automation, Google Ad Grant activation, and grant application support.
01. Website redesign and rebuild We redesigned and rebuilt the website to communicate the organisation's mission, services and impact more clearly. The experience was structured around accessibility, credibility and easier navigation. 02. Consistent design system We created a consistent visual system covering typography, colour, layout, spacing and reusable interface patterns. This gave the organisation a clearer and more recognisable presence across its digital touchpoints. 03. Content and information structure We reorganised the website content so visitors could understand the organisation's work, find relevant information and follow the key journeys more easily.
Results
A clearer, more credible and consistent digital presence that helped Disability Equals Ability communicate its mission and support its next stage of growth.
£5,250 National Lottery Community Fund grant awardedvenue grew from £1,500 to £6,300 within one year, a 320% increase during the period following the redesign
Revenue grew from £1,500 to £6,300 within one year, a 320% increase during the period following the redesign
A consistent design system established across the website experience
Website structure and content reorganised to make the organisation's work easier to understand
Accessibility and credibility strengthened through a more professional digital foundation
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