ADHD Aware
ADHD Aware is a UK-registered charity providing support, resources, and advocacy for people affected by ADHD. They were doing important, impactful work — but their digital presence did not reflect it.
Industry
Health Advocacy / Nonprofit
Company Size
Under 20
Timeline
12 Weeks
How ADHD Aware increased annual donations by 171% in 12 weeks.
The situation
Important work. A digital presence that did not reflect it.
Their website was outdated, hard to navigate, and inaccessible to many of the people they were trying to reach. Donor conversion was low. The organisation's credibility with funders was being undermined by a digital presence that did not match the quality of their mission. They needed more than a redesign. They needed a partner who understood the constraints of the charity sector and could build something that would keep improving over time.
What we did
Discovery, rebuild, messaging, and an ongoing operational partnership.
We started with a full audit of their website, donor journey, messaging, and operational workflows — identifying three core problems: unclear mission communication, poor accessibility, and no systematic donor engagement. We rebuilt the site from scratch, achieving WCAG AA compliance throughout. We restructured how ADHD Aware talks about its work, leading with impact before explanation. Post-launch, we moved to an ongoing Digital Operations retainer: monitoring performance, managing technical health, and continuing to optimise month on month.
The results
ADHD Aware went from a digital presence that was costing them credibility to one that actively drives donations and donor trust. The 171% increase in annual giving was not the result of a bigger budget or a campaign — it was the result of finally having a digital home that matched the quality of their work.
+171% increase in annual donations in the 12 months following launch
Annual donation income grew from approximately £45,000 to £122,000
WCAG AA accessibility compliance achieved across the entire site
Improved institutional credibility with funders and grant bodies
Ongoing operational support frees the core team to focus on mission delivery
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