Social Impact
Building inclusive digital infrastructure for a fast-growing neurodivergent charity
A scalable, ADHD-friendly digital infrastructure empowering both volunteers and the public.
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Project Duration
Overview
Designing inclusive systems for community impact.
ADHD Aware is a Brighton-based charity supporting adults with ADHD, alongside families and partners, through resources, training programmes, and community sessions. As demand for their services grew rapidly, Noran Design partnered with the organisation to build a scalable, accessible digital foundation supporting both public engagement and internal operations.
Challenge
Supporting growth with inclusive, low-friction systems.
The charity needed reliable infrastructure to manage high website traffic, frequent community sessions, and growing communications all with a small, largely volunteer-led team. Most volunteers are themselves diagnosed with ADHD, meaning systems had to be intuitive, low-cognitive-load, and accessible for internal users as well as the wider community. In parallel, the organisation was launching a Neurodiversity Training Programme as a core income stream, requiring professional materials and structured communications.
Solution
A scalable, ADHD-friendly digital ecosystem.
We implemented high-performance hosting, structured event management systems, email automation, and analytics tracking all designed with accessibility and simplicity at the core. Interfaces prioritised clarity, intuitive navigation, and reduced friction for ADHD users. We also provided hands-on training so volunteers could confidently manage operations. For the training programme, we designed professional pitch decks and engaging learning materials, alongside a redesigned newsletter with an ADHD-aware content strategy.
Impact
Higher donations, doubled subscribers, and measurably better performance.
Donations increased by 171% from £45k to £122k, directly supported by improved digital presence and communications. Newsletter subscribers doubled from 5K to 10K+. Desktop performance improved by 88.46%, mobile performance by 225.93%, and SEO performance by 20.48% reflecting a platform that now works as hard as the team behind it.
