ADHD Aware
ADHD Aware is a UK-registered charity providing support, resources, and advocacy for people affected by ADHD. They were doing important, impactful work, but their digital presence did not reflect it.
Industry
Non-Profit
Headquarter
Brighton, United Kingdom
Timeline
Ongoing Partnership since 2023
How ADHD Aware built a stable digital platform for a high-volume programme and increased annual donations by 171%.
Situation
A high-volume support programme needed a stable digital system for community engagement.
ADHD Aware is a UK charity providing support, resources and advocacy for people affected by ADHD. Its programme includes at least eight online sessions each month, alongside a newsletter with more than 10,000 subscribers. This level of activity required a stable and seamless digital technology stack. The website needed to help people find support, understand the organisation's work and take part in events. The underlying systems also needed to support reliable event management and ongoing communication without creating unnecessary operational pressure for a small team. The requirement was therefore broader than a visual redesign. ADHD Aware needed a digital foundation that could support audience engagement, donor confidence and the organisation's continuing programme of work.
What We Did
A website and digital operations stack built for reliable events and communication.
01. Discovery and digital audit We reviewed the existing website, audience journeys, messaging and operational requirements. The work focused on how people discovered ADHD Aware, accessed support, registered for online sessions and engaged with the organisation's wider programme. 02. Website redesign and rebuild We redesigned and rebuilt the website to provide clearer pathways for people with ADHD, families and carers, event participants and potential donors. The experience was structured around accessibility, usability and reliable access to key information rather than visual presentation alone. 03. Messaging and content strategy We clarified how ADHD Aware communicates its purpose, services and impact. The content structure was designed to help different audiences quickly understand what support is available, how to take part and why the organisation's work matters. 04. Ongoing digital operations Following the initial 12-week redesign, Noran Design continued as an ongoing digital operations partner. We support the technical health of the website, help manage digital requirements around events and communications, and provide a stable point of contact as ADHD Aware's programme develops.
Results
A stable digital platform supporting 8+ monthly online sessions, a 10K+ subscriber newsletter and 171% annual donation growth.
+171% increase in annual donations in the 12 months following launch
Annual donation income grew from approximately £45,000 to £122,000
WCAG AA accessibility compliance achieved across the entire site
Improved institutional credibility with funders and grant bodies
Ongoing operational support frees the core team to focus on mission delivery
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