Noran Design has been named UX Design Specialists of the Year 2023. Here is what the recognition reflects and the approach behind it.
About the Award
The UX Design Specialists of the Year recognition reflects a commitment to user experience work that is grounded in research, tested with real users, and evaluated by outcomes rather than aesthetics. Our practice has always approached UX as an operational discipline — one that connects directly to the organisation's goals, not one that exists independently of them.
The best user experience work is invisible. When users can find what they need, take the action they intend, and leave feeling understood — no one notices the design. That invisibility is the goal.
What This Reflects
A Research-First Approach
Every UX engagement we run begins with understanding the actual user — their context, their mental model, their goals, and the specific moments where the current experience fails them. Design decisions that do not start here are guesses, even well-intentioned ones.
Measuring What Matters
We track UX performance through metrics that connect to organisational outcomes: conversion rates, task completion, error frequency, and time on task. Design that improves aesthetics but does not improve these measures has not succeeded. This award reflects the commitment to that standard.
