Revamp a non-profit website to amplify their mission
One World Trust is a charitable organization dedicated to advancing global governance to combat poverty, environmental degradation, and conflict. With strong ties to the UK Parliament and special consultative status with the United Nations Economic and Social Council (ECOSOC), the organization plays a vital role in international policymaking.
One World Trust’s previous website failed to reflect the scale and significance of its mission due to:
Poor Information Architecture – Key initiatives, research, and reports were difficult to navigate.
Accessibility Issues – Lack of color contrast, alt text, and responsive design made the site inaccessible to many users.
Outdated Design – The site lacked a modern, engaging layout that aligned with its credibility and impact.
Low Visibility of Impact – The organization’s achievements, partnerships, and ongoing projects were buried within the website.
Limited Content Management System (CMS) – Volunteers struggled to update critical content, leading to outdated information.
Ineffective Donation Call-to-Action (CTA) – The donation process was unclear and lacked prominence.
Strategic Website Revamp & Information Architecture Overhaul
We redesigned the website from the ground up, ensuring that the organization’s core programs and mission were central to the user experience:
Restructured Information Architecture – Clearly emphasized three key programs:
AI Governance
Environmental Governance
Global Governance
Enhanced Program Visibility – Created dedicated sections for each initiative, with case studies, reports, and impact stories.
Prominent Call-to-Action (CTA) – Streamlined donation and engagement options to drive support.
Accessibility & Design Enhancements
To ensure universal access and a modern aesthetic, we implemented:
WCAG-compliant color contrast and typography for readability.
Alt-text for all images, improving both accessibility and SEO.
Responsive design, ensuring a seamless experience across all devices.
Engaging visuals and interactive elements to highlight impact and partnerships.
Powerful CMS for Future Updates
We built a custom CMS to enable effortless content management for staff and volunteers. The system included:
Programs & Initiatives – Dedicated pages for each key program.
Trustees & Volunteers – Easy-to-update profiles.
Blog & Research Reports – Seamless content publishing for news and findings.
Events & Annual Reports – Structured templates for ongoing updates.
Email Automation & Partnership Visibility
To enhance engagement and outreach, we:
Integrated email automation for newsletters and donor communications.
Showcased key partnerships with governments, NGOs, and global organizations, reinforcing credibility.
Through our strategic website overhaul, One World Trust successfully:
Transformed its digital presence, accurately reflecting its mission and impact.
Enhanced accessibility, ensuring inclusivity for all users.
Increased engagement, with clearer donation pathways and program visibility.
Empowered volunteers and staff with an intuitive CMS for future updates.
Strengthened outreach efforts through automated newsletters and partner visibility.
