Enhance user journey and internal workflow for a WhatsApp automation startup
ChatDaddy is a Hong Kong-based workflow automation company that empowers over 2,000 organizations with an advanced automation platform. The company offers a comprehensive suite of workflow automation tools, third-party integrations, and AI-powered solutions, streamlining business processes across various industries.
As ChatDaddy expanded its platform, it faced several critical challenges:
Complex Product Communication – The platform includes a diverse range of tools and integrations that needed to be clearly presented on the website for different industries and use cases.
User Experience Optimization – The platform's advanced capabilities had to be structured into an intuitive user flow, ensuring accessibility for non-technical users.
AI Agent Development – The company sought to leverage AI for new industry applications, including a major initiative in medical AI.
Product Management & Team Growth – A scalable product development workflow was needed to improve team efficiency and expand product capabilities.
Website Design & Development
We designed and developed an engaging, high-performing website that effectively communicated ChatDaddy’s value proposition. Our approach included:
Strategic content architecture – We structured product information and third-party integrations into industry-specific use cases, making the offerings easy to understand.
Visual storytelling – Interactive elements and clear messaging were used to showcase ChatDaddy’s key benefits for different businesses.
Optimized user journey – A seamless navigation experience ensured potential clients could quickly find relevant solutions tailored to their needs.
User Experience (UX) Design
Given the complexity of ChatDaddy’s platform, we focused on refining the UX to enhance usability, particularly for non-technical users. Our UX improvements included:
User flow restructuring – We designed an intuitive interface that simplified navigation across multiple automation tools.
Feature design & usability testing – We collaborated closely with ChatDaddy to refine individual features, ensuring an effortless experience.
Progressive onboarding – We introduced user-friendly onboarding flows to help new users quickly understand and utilize key functionalities.
AI Agent Development & AI Expansion
A major part of our collaboration involved AI product development, particularly in the healthcare sector. Key initiatives included:
Medical AI Agent – In partnership with the University of Hong Kong and leading doctors, we helped design an AI-powered consultation assistant that provides 24/7 medical advice while preserving expert medical knowledge for future use.
Expanding AI use cases – We explored and designed AI-driven solutions beyond healthcare, identifying new business opportunities where AI could create significant impact.
AI-driven communication design – We crafted clear, compelling UI/UX designs to make AI interactions seamless for end-users.
Product Management & Team Growth
To support ChatDaddy’s rapid expansion, we laid a strong foundation for product development, leading to:
+82% increase in team efficiency – By refining workflows and streamlining product operations, we enhanced team productivity.
50% expansion of the product team – We played a key role in growing and structuring the product team for sustained scalability.
Scalable product leadership – We helped oversee and improve product development processes for highly competitive solutions used by over 30,000 developers and 2,000+ customers.
Through our strategic UX, AI, and product management efforts, ChatDaddy achieved:
A clearer and more engaging website, effectively communicating its diverse solutions.
A significantly improved user experience, making the platform more accessible for non-technical users.
Successful launch of AI-driven innovations, including a groundbreaking medical AI agent.
A highly efficient and scalable product team, driving long-term growth.
